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Starting to bring all your marketing efforts into alignment with sales is to fully understand where leads are currently coming from. Then you need to answer these lead generation metrics questions and integrate your data into a dashboard and/or a regular report to track success and improvement. The KPIs you want include:

* What did the lead cost per acquisition, and by source?

* What percentage of those closed, and by source?

* What was the average deal size, and by source?

* What is the cost per won/closed deal, and by source?

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