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About

Steve Farnsworth

Demand Marketing Organization

I’m a strategically and data driven marketer managing customer acquisition from adoption through advocacy. Strong ability to optimize current business practices quickly, increasing KPIs from poorly performing channels while developing new strategic initiatives. I’m a forward thinker leveraging big data and technology to deliver future growth and a sustainable revenue path.

Specialties
* Deliver worldwide demand generation and lead nurturing programs
* Drive sales enablement and partnering with marketing
* Master at marketing operations, automation, infrastructure and measuring ROI
* Adept at streamlining marketing processes
* Build high-performing teams

Why Clients Hire Me
* To achieve vital marketing Key Performance Indicators
* To decrease Cost Per Sale and increase the value of Sales Accepted Leads leveraging MarTech integration
* To most effectively take advantage of new marketing technology
* To improve the performance of content marketing, social media, and PPC for improved lead generation

Beyond working for clients, I train Fortune 500 marketers on social media marketing, social sales, LinkedIn sales, and the foundation of digital marketing. I’ve moderated panels, spoken at, or managed industry events at Google, Intel, PayPal, Yahoo!, Cisco, Adobe, Electronic Arts, HP, SAP, Wells Fargo, TEDx, Applied Materials, Symantec, NetApp, and Stanford on brand, social, digital, and content marketing.

My Street Cred
🌟 Forbes magazine Top 50 Social Media Power Influencers in the world twice
🌟 LinkedIn’s Top 25 Social Media Marketing Experts You Need to Know
🌟 AdWeek’s Top 50 People Re-Tweeted By SMB Marketing Leaders
🌟 B2B Marketing Insider’s Top 50 Content Marketing Thought Leaders
🌟 Vocus’s Top 50 Social Media Influencers on Twitter
🌟 The American Genius’s Top 50 Industry Influencers
🌟 Channel Instincts’​ 10 Marketing Thought Leaders You Need to Follow
🌟 Onalytica’s The Top 100 Content Marketing Thought Leaders
🌟 Wisewords’ Top 20 Social Media Marketing Experts to Follow
🌟 Noted by Forbes magazine as being the #1 influencer on Twitter for having the highest percentage (95%) of active follower for public relations
🌟 Over 113,000 followers on Twitter as @Steveology

● Google Analytics Certified
● Hubspot Inbound Sales Certified
● Strategic Marketing Measurement. Massachusetts Institute of Technology (Completion Feb 2018)
Professor Drazen Prelec. (MIT Course Number 15.822) Strategic Marketing Measurement. Fall 2002. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu.
● Hubspot Inbound Marketing Certified

MIT OpenCourseWare: I'm invested

Contact me at (650) 275-3656

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