2X ROI: Double-Dip Your Content Marketing Efforts The above is the title for an article that content creation guru and writer David Spark wrote. He asked me, "What are some of the non-marketing benefits of doing content marketing? How else can...read more
What Skills Are Non-negotiable When You’re Hiring a Digital Marketing Manager? Marketing today is no longer the dark art it once was. Today it is based on data. Marketing managers must have the ability to learn new marketing and analytic software, and a history of...read more
Basically consultative selling is a philosophical approach to the selling process that focuses on helping a customer solve their problem. Most salespeople are familiar with this approach, but most don’t know how to effectively implement the concept. This is because...
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